I am delighted to present to you a unique sponsorship platform that combines the motor racing heritage of Dragon Racing with the green and eco-friendly credentials of Formula E, the all new FIA sanctioned global racing series for electric cars.
Formula E symbolizes a vision for the future of motorsports and the automotive industry’s shift towards electric vehicles, while directly appealing to a new generation of global race fans.
Dragon Racing believes that the FIA Formula E championship is an excellent platform to engage Sponsors, Technology and Digital Media and we look forward to its growth and ascendancy over the next decade. Dragon Racing prides itself on creating unique and highly engaging strategic partnerships, and we look forward to talking with you regarding this exciting opportunity.
Jay Penske, Founding Principal and Owner
Key Media Metrics
- 603Hours of Broadcast Coverage
- 180Global Territories
- 25.3Million Race Viewers
- 243.9Million TV News Viewers
- 3.3Million YouTube views from 564 uploaded videos
More than anyone else on the grid, Dragon Racing really makes its VIP guests feel like part of the team during a race weekend. From the moment our guests arrive at the track they are treated to a true “behind the velvet rope” VIP experience. Depending on our partners requirements, their weekend may include pit and garage tours, photo sessions with the cars and drivers, meet and greets, luxury in-track hospitality, private dinners, after parties, and other unforgettable experiences.
Business to Business
Dragon Racing offers a wide range of business to business tools, including product placement, access to static show cars for global events, networking with other like-minded partners, strategic branding and much more.
For inquiries please email or call Mike Scudamore
Phone: +44 (0) 7787 546 095
PMC Media Corporation
Penske Media Corporation (PMC) is a digital media and publishing business, founded by Jay Penske in 2004, which has quickly become the 4th largest digital media company in the US. PMC focuses on the entertainment, fashion and lifestyle sector and is the official entertainment news provider for YouTube, Reuters, Univision and many others.
In addition to its United States businesses PMC is the second largest digital media company in India, through a joint venture with ZEE TV, one of the most prominent Indian companies.
PMC’s combined global media reach is over 225 Million people per month! PMC works closely with Dragon Racing to ensure that sponsors of the team can take advantage of unique and engaging media packages, developed to enhance their partnership with the team, thereby increasing the reach/impact, and ROI of their Dragon Racing partnership